Dallas SEO, Search engine optimization, Internet Marketing - Call 214 253 1880

Who to Trust For Your SEO?

2009-11-18T00:50:00.002-06:00

It is a true fact that most people will trust anyone with very few technical credentials to handle their website optimization. This is a danger and you will probably not see the result needed.

Rule #1: Run from anyone who says with 100% assurances to get you on the top of Google or Yahoo. By the way!Did you know that your industry represent hundred's of keywords? so what keywords is he talking about? and do you know the approximate traffic you website will attract? Which one is better between being on the first page of google, but not getting any clicks or being on the second page and get clicks?

Rule#2: A good SEM practice will be to combine Organic/Natural and PPC. If you want to drive the fastest traffic to your website, then Pay Per click is the way to go.( Just don't spend a fortune)

Rules#3: Hire a freelancer or someone you can reach at anytime. Doing a good SEO is more than just paying someone a few dollar. The SEO specialist must be willing to learn a bit about your business and a clear business marketing strategy must be set.

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Facebook or Twitter - Which One Is Better For Your Business?

2009-11-13T00:02:00.007-06:00

This is a very common question that I'm being asked by friends, family members and clients.

What's the difference between Facebook and Twitter or which one is better for your business marketing?

Internet marketing is becoming more and more complex and so are the ideas from left to right. The majority of people will tell you about these two social media networks without even using them themselves. Simply clueless...

I will be very brief and concise with my point. First of all, you must be able to keep up with updates on both Twitter or Facebook in order to see some results. Again! You must be able to keep up with posts or Tweets. I have noticed that the majority of folks will set up these accounts and hope that some magical hands will guide them to the promise land. Indeed, you're going to the promise land with this approach. It is called "Zero result".

Enough with the non sense!(hahahhah) I think the biggest difference between Facebook and Twitter as far as " Internet Marketing" is the loyalty factor.

Your math teacher explained this even better. (+)X(+)= (+) -- A friend of a friend of yours is your friend. That is the easiest way to see " Facebook". So, this is real gold under the ground. You have to find ways to bring it to the surface. One of the techniques is to always remind your audience about your services or products by also attaching your website link directly.

Twitter is a good and luck combination. You need to talk about your services and hope for individuals to follow you because of "keywords". I think there is no loyalty here. But you can keep talking about your products or services and someone will buzz you soon. So, in order for you to be exposed here, you need to updates on a consistent bases.

But I found Twitter is more for advanced users. If you're a celebrity like Sarah Palin, then this is where you want to be. A regular "mojo"? don't push your luck pal.

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Understanding Website Linking

2009-11-04T00:06:00.002-06:00

The easiest way to understand linking is "be very careful". Also, it is not a good practice to pay companies for link building campaign you are 100% sure of the result. When you decide to pay a company to do your link building campaign, a few points must be cleared.

Before You Pay For Link Building

1. One way text inks must originate from websites with higher Google page rank (3 to 9)

2. Text links must be originated from website related to your service ( ex: if you're a lawyer, then you want links from legal related websites.

3. Take your time. DO NOT BUILD 100 LINKS IN 1 DAY...!!! DO NOT.

4. Ask for report, so you can verify the campaign.

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SEO 101

2009-11-03T23:56:00.002-06:00

SEO 101 - Basic Search Engine Optimization

I would suggest that you get one of these free SEO software and if very serious buy a copy after the trial period. Some of the advantages:

Advantages of SEO softwares

1. It will help you quickly analyze your competition
2. Analyze your website
3. Give you suggestions.

Believe me or not, it does work. I have noticed quick result as short as 3 days. There are plenty of them online..just search for Free SEO report on google and choose whichever.

Steps To Follow

1. Website design and contents must be well done

2. set up the Title,Dscription, and keywords ( Note: Do not listen to blabla about keywords not working. Google isn't the only search engine on the internet.)

3. Use a SEO software to assist you analyze the website. note: It is better to work with the one important "keyword". Also, you will not get 100% score the same day.(impossible) But if you can get close to 75-85 score it will be super.

4. Submit your website to the search engine and directories manually. (Google Yahoo, MSN, DMOZ)

5. Set up Google, Yahoo, and MSN local account.

Watch your results!

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2009-10-26T10:28:00.002-05:00

Getting Your Website Indexed

Getting your website indexed by the search engine is one of the first tasks you will have to accomplish for your website optimization. In simple words, "indexing" your website means that the search engines have accepted your website to be listed in their directories or listings.

Simple ways To Get Your website Indexed

From my experience, the easiest way to get your website listed is by

1. Set up your Title, Description and keywords.

2. Set up a list of 5 directories and SE (My listing includes Google, Yahoo, DMOZ, Superpages, Bing) that you can submit manually. ( All of them have a section called add listing or submit site, or Refer website)

3. Set up a blog or a group under one of the social media networks such as facebook, google groups, yahoo groups, or myspace. Anywhere that you think you will keep up with updating not just to yourself, but with your friends and the world. You need as much exposure possible.

You're done! Your website will be indexed within 3 to 7 days.

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Title, Description and keywords of a website

2009-10-25T00:13:00.006-05:00

Title, Description and keywords of a website

There is a serious debate among website designers and SEO consultants about the importance of meta Title, Keyword, and description.

Everyone seems to agree that the title and description are read by all search engines including Google, Yahoo, and MSN. But, we are all confuse about the use of "meta keyword".

I'm not going to claim that I have a major response to this issue, but I have a valid point to make since I have tested it many times with various websites and in different industries.

First, it is very important for a web designer or SEO consultant to truly understand the client product, service, and targeted market. why am I bringing this point? because you can set up the best SEO work, but in a completely wrong market or in a market that bring no ROI ( Return On Investement) to your client.

Let me illustrate this last point with a real scenario. Apartment locators can locate apartments for anyone in Dallas-Fort worth for free. Yes it is free to the client, but the company is getting paid by the properties. Not all properties pays the same neither. The commission vary from 25% to 225%. As you can see, Free Move Texas will make more profit by referring their clients to apartment properties that pays high commission. In this specific case, the role of an Internet marketer will be to sort out all properties and select the one that will generate more $$$ to the client. This shouldn't be your job, but failure is waiting for you in the corner without it.

Additionally, Your client must have an input in your work, so you can minimize the risk of failure. As you know, most clients will only want to see the final result, which is success. How do you get to that success or how you do it most of the times isn't a concern. So, you must elaborate your own plan. Nothing is perfect. You will have some success and failures, but you need to know how to balance the two to make your client happy.

Now back to our "Meta keyword". What's a meta keyword? and why some much buzz around it today? the shortest answer to this question is "too much abuse occurred with meta keywords". Webmasters were stuffing 100+keywords in order to increase their page ranking with Google and Yahoo. quickly, Google announced that they were no longer looking at keywords, and since Google is 90% of web traffic these days (I'm exagerating-hahahaha), there seem to be a propaganda not to use meta keywords.

Don't be a fool my friend. Google may be controlling 90% of web traffic, but if 50% of your traffic comes from yahoo and others, then it makes sense for you to set up the meta keywords. This is the reason why I said that you must know your client current position, the main source of traffic and evaluate the situation. After all, you may not be so lucky by just advertising on Google.

Meta keyword is still important. If it is not important to google as some claimed, it is important to other search engine companies and you don't want to miss on that traffic.

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