The easiest way to understand linking is "be very careful". Also, it is not a good practice to pay companies for link building campaign you are 100% sure of the result. When you decide to pay a company to do your link building campaign, a few points must be cleared.
Before You Pay For Link Building
1. One way text inks must originate from websites with higher Google page rank (3 to 9)
2. Text links must be originated from website related to your service ( ex: if you're a lawyer, then you want links from legal related websites.
3. Take your time. DO NOT BUILD 100 LINKS IN 1 DAY...!!! DO NOT.
4. Ask for report, so you can verify the campaign.
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